Recognize brilliant work when you see it, but also be able to clearly articulate why.

LIONS Chief Content Officer Paul Kemp-Robertson taught me that the most important thing for advertisers to develop is our own judgment. I must be able to recognize brilliant work when I see it, but also clearly articulate why. This skill allows me to not just approve of work, but improve it as well. 

Any chance I get, I love immersing myself in the work of winners past. Here are some of my favorites.