Adidas adiClub
Insights
As a brand, meeting students where they’re at rather than making them come to you is the most effective strategy. Promoting lifestyle products, rather than athletic ones, and integrating them into student life is critical to driving loyalty and sales.
Campaign Context
Led the strategy team in designing a survey and conducting person-on-the-street interviews to gain 3 key insights into college students’ loyalty program preferences and relationships. Presented 11 distinct activation ideas to engage students at Adidas sponsored schools.
