Cannes Lions in the Desert Competition
Gold Prize and Founder’s Choice
Student competition between 14 different teams. Took on roles of Creative Director, Actor, and Strategist.
Insight
Ice cream flavor preferences are a defining element of customer identity. Sweet Republic’s flavor variety empowers the diversity of their clients and suppliers.
Campaign context
In less than 48 hours, delivered 1 final strategy, 2 digital media concepts, 2 out-of-home ideas, 2 PR activations, a 30-second commercial with original music, a detailed media budget, and a 2-page media write-up for local ice cream business, Sweet Republic. I loved meeting my team and learning from each others’ ideas.
Emphasis on DEI and the local Phoenix community.
