Springboard Ideas

GenZ consumers purchase the products that align with their identities the most.

Girls are turning to social media to learn about their role in society. Dove has an opportunity to widen girls’ view of themselves organically by meeting them at the platforms they’re on.

Men don’t know what shampoo and conditioner to buy based on their hair type.

Delivery (Assumed role of Art Director, Copywriter, Account Manager, and Strategist)

Dove will ask Black women artists to submit colorful package designs for a limited re-release of Dove’s Crown Collection products in a contest.

Combat gender-norm enforcing filters with one that will actually empower girls to see there is no limit to their potential – not even space.

Make a fun commercial series targeting GenZ men and boys. Use Lionel Messi and, by extension, the entire Miami team to advocate for Men’s Hair care education.